This Wednesday, 9 November, the union front in Belgium has announced a national strike that will affect all sectors to protest against the wage norm.

Many of GLS employees will be at our depots on Wednesday evening to handle the parcels, to minimize the impact of this strike.

Strikes also lead to road blocks, which affects traffic and thus accessibility to our sorting centers. Unfortunately, we have limited control over this part of our service, but we have already adjusted our transport plans and schedules to minimize processing and delivery delays.

France is facing fuel supply disruptions because of a strike at Total Energy company which represents 60% of fuel distribution in France. The French government is actively working with the company to solve this issue as soon as possible. This shortage has consequences for Linehauls and Last miles but also for the daily life of citizens which leads to tensions.

In this highly inflationary context in France, a union organized on Monday hub blockades in four Hubs (Paris with Fleury and Roissy, Rhônes-Alpes with Lyon and South West with Brive).

A lot of parcels could not be processed. Operational teams manage the priorities.

Communication Workers Union’s (CWU) announced industrial actions on 13th, 20th and 25th of October in the United Kingdom. This will also affect GLS’ delivery partner, Parcelforce Worldwide. To avoid any negative impact on GLS parcel deliveries to the UK as much as possible, we have a contingency plan in place that will ensure that parcels can still be customs cleared and delivered during the planned actions. Customs broker CCL and parcel delivery provider EVRi will take over the clearance and delivery of UK shipments.

For you, there won’t be any changes. We are confident that we will continue to provide our customers with consistent and reliable service during these days.

• The campaign demonstrates GLS’ unique personality: its personal approach to parcel delivery
• The campaign, created in collaboration with dentsuACHTUNG!, follows GLS’ last year’s brand refresh

Amsterdam, 30 May 2022 – Today, GLS starts rolling out an international brand campaign. After last year’s brand refresh, GLS aims to set the next step in building its brand. With the campaign, created in collaboration with creative agency dentsuACHTUNG!, GLS demonstrates one of its most important characteristics: its personal approach towards parcel delivery.

The campaign is constructed from GLS’ belief that for both senders and receivers ‘it’s never just a parcel’. The campaign is built around key interaction moments with customers: the pick?up or delivery of a parcel. It illustrates that any shipment contains so much more than just its contents: the hopes, dreams and ambitions in each GLS parcel. The short-format videos revolve around a special delivery displaying the meaning of GLS’ services in people’s everyday lives.

The campaign, rolled out across Europe and North America, actively communicates GLS’ refreshed brand, that was recently revealed. “The campaign reflects GLS’ personal approach to parcel delivery and it will help us even more to show our customers who we are”, says Marleen Rooders, Senior Manager Group Strategy, Marketing & Communications at GLS. “In the past year, we have made some important steps to further strengthen our brand and to stand out in the market, sharpening our brand promise to become people’s favorite parcel partner. An international brand campaign is an important next step in telling the GLS story across our markets.

The GLS story was translated into a campaign by dentsuACHTUNG!. Diederik Mulder, Art Director at dentsuACHTUNG! says: “To show GLS’ people-centric attitude, we chose to use a different perspective of parcel delivery: the person receiving the parcel. For them it’s not just a parcel, because its content brings value to their lives. In all situations that we show in the campaign, something as simple as a parcel delivery means the world to a specific person. The brand line ‘Parcels to People’ sums that up in three words.”

The campaign consists of video, print, Out-of-Home (OOH) advertising, social channels, and digital advertising, and will be rolled out across Europe and North-America, with first markets starting from May 30th .

Campaign videos:

Video 1: GLS Campaign 2022 - This is not a parcel (Father and son time) - YouTube
Video 2: GLS Campaign 2022 - This is not a parcel (High score) - YouTube
Video 3: GLS Campaign 2022 - This is not a parcel (Electric revolution) - YouTube

CREDITS:

Client: GLS Agency: dentsuACHTUNG!
Creative Directors: Samyr Souen & Bern Hunter
Creatives: Diederik Mulder & Daniel Bunde-Pedersen
Strategy Director: Gerben van der Zwaard
Account Directors: Ralph Balk, Manon Patty
Agency Production: Joze Rikken, Marc Elbers
Production house: Halal
Director and photographer: Noel Loozen
Offline: 21jumpcut/ Arthur Ivens
Music: Sjam Sjamsoedin Sound: Sharkee HaaiFaai
Grading: Laurens Orij/ Crabsalad
DOP: Tim Kerbosch