GLS and Borussia Dortmund: Two strong partners

At GLS, we deliver from person to person.

See yourself: in the first TV commercial we shot one-two with BVB.

First time on the camera for a BVB partner: Norwegian star striker Erling Haaland, supported by Giovanni Reyna and keeper Gregor Kobel.

Take a look!

Impressions of the making-of...

Erling Haaland at the BVB-GLS-TV-Spot-Shooting
Legs of driver at the BVB-GLS-TV-Spot-Shooting
Camera view at the BVB-GLS-TV-Spot-Shooting
Driver with football at the BVB-GLS-TV-Spot-Shooting
erling Haaland at the BVB-GLS-TV-Spot-Shooting
Make-up artist at the BVB-GLS-TV-Spot-Shooting
Parcels at the BVB-GLS-TV-Spot-Shooting
Actor with make-up artist at the BVB-GLS-TV-Spot-Shooting
Camera man at the BVB-GLS-TV-Spot-Shooting

Photos: Fabian Riediger

Teamwork on a par

Reus and Guerreiro in front of GLS ribbon Reus and Guerreiro in front of GLS ribbon

For one never just a game, for the other never just a package.

Two ambitious players are now one team: GLS Germany and Bundesliga football team Borussia Dortmund.

As one of the leading parcel and express services in Germany, we have been Champion Partner of the Borussians since July 2021 and are therefore also BVB's official logistics partner. The claim is the same: to inspire our customers and always deliver on time.

GLS delivery van and BVB logo

Sustainable cooperation

In the course of the sponsorship, we were also named BVB's official sustainability partner. Hardly any other topic is currently as relevant as climate-neutral shipping. Here, too, we are planning close cooperation.

BVB women's team

Black-yellow women's power

In addition to media campaigns and activations, together with BVB we also have important future projects such as women's football on our joint agenda. The starting signal for the BVB women's team was successfully given this year.

Karl Pfaff and Hans-Joachim Watzke with BVB jersey

New look for GLS

The start of the partnership coincided with a time of change: almost simultaneously, we presented the renewed GLS brand identity including a new, modern look. The people behind each individual shipment are particularly important to us.


BVB and GLS - a partnership which moves

Something is moving: Enjoy watching our latest videos!

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